Oh, my God, the font is a different color [yeah, yeah, yeah, meaning NOWADAYS “the category is set to ‘Heather'” – rob 12/27/17] – That could only mean one thing: Heather’s writing her first journal entry in about … forever. We went to a great open mic tonight and I was compelled to record the details I knew rob would glaze over.
I am sitting in Pittsburgh, sniffling alongside the perpetually sick cat, my companion in illness misery. When it looks over the top of the computer screen at me, it looks exactly like The Nothing staring out of the cave at Atreau … but very small, so not nearly as scary. Sort of a cute apocalyptic monster kitten.
But anyway, we’re traveling again, which always fills me with an intense dual sort of productive happiness and regular-sized-apocalyptic monster dread that stares at me from over the top of my computer. On the one hand, being out makes me feel like I’m doing something, like I’m on the brink of success …
And then I start thinking about what that success might mean.
I imagine it’s the dirty little unspoken secret of everyone doing well at one thing: You are terrified it will all work out. And where will you be then? Will you be the rockstar (so you can never be the journalist), the traveler (so you can never have a kitten), the constantly near-impoverished (so you can never buy the coffeeshop/bookstore/music venue you’ve always wanted or come up with some extra cash to help pay for your brother’s college education). Will you wear the label “touring musician” and nothing else, because nothing else will fit, and there’s no time to divert your energies to a mediocre poetry career, or drag racing career, or shitty artwork hobby?
Alright. Enough of my angst. What I was really writing to tell you about was the open mic tonight. You remember about the open mic tonight? đŸ™‚Â Jozart Studios is an incredible multi-media sort of arts hub tucked into the backstreets of a little east-coast college town with a big west-coast name: California. Down the street from the California University of Pennsylvania, Jozart is a sprawling loft in a building celebrating its centennial in 2004.
The proprietors, Bish and Jay, have just gotten the permits to maintain the place, which was a mercantile store for steel workers, etc. and later reincarnated as a five-and-dime and, rumor has it, as a roller rink, which explains the arcs etched into the matte wooden floor. I imagine during the day, the space is flooded with light, but for the night-time open mic, it is sparsely dotted with antique lamps. Into this space, Jay (who does Native American reproductions) and Bish (who Jay says can do ANYTHING) have squeezed a series of small design studios, a tattoo parlor, a kitchen, a stage, a projection wall for movies, and comfy couches to admire all of it. There’s even plans for a coffee counter in the corner. It’s the kind of space that just begs for a visionary mind and a weekend warrior’s do-it-yourself attitude. Rob and I are both instantly in love with it and its possibilities, and rob laments aloud that you can’t hijack a building. The bookstore/coffeeshop/music venue owner in me is incredibly jealous.
I’ve learned this week about another unspoken dirty little secret among all small-time touring musicians: that to be a touring musician is to turn being judgemental into a business tool. You don’t want to do it. You WANT to believe that people are different than they look, like different music than they look like they should like based on your preconceived notions of age, race, class, dress, geographic location or the simple choice of whether they opted to spend the night in a coffeehouse or a bar. But a smart business person winds up doing a quick mental demographic sweep of the room to determine the target audience and the most effective set and advertising strategy. The way the open mics tend to go is that you have to make a snap judgement about what these people probably like based on the only information you have about them, which is largely visual. Do we play a fast set or a slow one because bar patrons are less likely to be here for music than for their regular weeknight drinking hang-out and we need to show off and grab their attention? A more folky set because we’re in a coffeehouse or a rock set because we’re in a bar? Most of the people look like they are over 35, do we include “Locomotive Breath,” “Little Wing” or “White Rabbit” to appeal to them? We’re down the street from a college and these are mostly college kids, do we do the most indie stuff to appeal to them? The one heartening thing as I become so jaded, is that our judgements this week, and most of the time, are almost never completely right. Yay for the stereotype breakers
Dude, could they have MADE a freakier billboard?
